ABOUT

Full Contact wanted to show the long-lasting design and beauty of Symmons products "from the inside out" to illustrate that their products were a "smart choice" for consumers.

We created three main images-- a butterfly, the Pyramids, and a light bulb, each carefully designed and expanded from the full contact original concepts on the right. We then handcrafted the objects in CGI, using the internal components of the product as the building blocks for them.

The visuals captured the smallest details at the highest quality and faithfully reproduced the components with extreme photo-realism. We designed and directed the complete TVC and print campaign, including look development, storyboarding, animation, grading and retouch utilizing our in-house skills and services. The result is a series of photoreal print ads and a beautifully crafted animation where each object flows seamlessly into the next.

A full CGI solution for this campaign highlights the advantages of creating digital products and components that can be creatively re-purposed for maximum value from print to motion and ensures a cohesive look and feel across both.