ABOUT

When it came time for Mercedes to launch the All-New 2021 GLA-Class, COVID-19 presented a major hurdle for production. They came to Taylor James for production solutions.

This spot describes the All-New 2021 GLA-Class as a brilliant new design that allows you to enter a bigger world. We developed an approach that carries elements from this concept and makes use of available assets. We loved the idea of transforming surroundings as the hero car zips through; we weaved this idea throughout the film, with each vignette calling out key features of the bold new 2021 GLA-Class.

Utilizing some of their existing assets we proposed an integrated production solution. A mix of CGI, design and animation, advanced VFX integration and a small, safe live action shoot.

The end result is eye-catching and bold. Our approach brought the wow -- allowing us to deliver a launch film that gives the GLA the perfect platform to 'Make an Entrance.'