Taylor James
New York
ABOUT
With Hudson Rouge, we created a print and motion campaign for Lincoln demonstrating how non-trained service engineers can take Lincoln owners for a ride. Three carousels were created showing unauthorised engineers fixing the same problem time and time again. The Taylor James CG team gave the pieces a fine porcelain finish and made them look like fictional amusement park rides, complete with working lights and added seats.
We were so inspired by the concept and the print visuals that we took the obvious next steps and produced this animation spot. This gave us the opportunity to explore the carousels on a much more intimate and macro level, revealing the lovely details and nuances that our team of artists had crafted into these elements.
MADEIT CREDITS
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Jerome HaupertCreative and CGI Lead -
Taylor James -
Daniel ChristieDirector
Back to Lincoln Carousel Animation project
Lisa
Art Director & Graphic Designer, Freelance
United Kingdom
Eduardo Garcia
Editor, Freelance
Germany
Charlotte
Designer
United Kingdom
Mark Kershaw
New Business Director - EMEA, Taylor James
United Kingdom
Ana Montaño
Colour Grader
Mexico
Isabel Crause
Senior Copywriter, King James Group
South Africa
Richard Clark
Animator
South Africa
Oliver Keane
Motion Graphics Designer, Freelance
United States
Alessia Rivolta
Motion Graphics Designer, Sky Italia
United Kingdom