ABOUT

Multiple Myeloma is a bone marrow cancer that carries a threat of recurrence, patients require continual treatment. Celgene, a global biopharmaceutical company that develops treatments and therapies for various conditions, wanted to create a campaign to underpin the seriousness of continual treatment. Havas Lynx asked Taylor James to produce two stills for the campaign - the talent and props in the crocodile image were captured on set, the other talent and animals were created in CG.