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In partnership with Campbell Ewald and Ad Council, we created a PSA to advocate for proper child safety seating in vehicles. Using a mix of CGI and live-action, this complete Taylor James production is running across print, broadcast, and digital channels.

The brief was to create a child safety campaign in the style of the popular YouTube dashcam videos that garner millions of views. Our main goal throughout the production was to create an evocative, yet intensely realistic campaign to communicate the urgency of ensuring children’s safety. The concept hinged on the element of surprise; viewers needed to be immersed through the entire spot.