About me

Taylor Erin is Head of Creative at Instacart, leading the brand's internal creative agency, Local Produce. She manages marketing creative across the Instacart Marketplace and oversees a talented team of award-winning writers, art directors, producers, editors, and designers to shape the company's creative strategy and bring its brand vision to life. In 2026, Local Produce was named In-House Agency of the Year by the Ad Age A-List and was awarded three Cannes Lions for their Super Bowl campaign. In 2022, Taylor was the Lead Creative Director for Global Consumer Product Marketing and Conversation Campaigns at X (formerly Twitter). Her experience includes working as a copywriter for beloved consumer brands like Panda Express and Justin's Peanut Butter.