ABOUT
Great products demand great branding. Harriet Wilson didn’t have a brand per se, but she did have very tasty homemade ice creams and the jolliest personality on the Southern Coast: she was the brand. It was our job to translate her sunny disposition and story into an identity and packaging that would make her ice creams fly from retailers’ shelves, just as they did from her mobile Airstream ice cream van.
We created the brand name and visual identity. Our copywriting guru came up with a wonderful set of stories to adorn the packaging and Harriet supplied us with plenty of her product for inspiration … all of which was Jolly Nice.
With our help, Harriet’s ice creams have been transformed from homemade hobby to sought-after brand, stocked in Jamie Oliver’s Fifteen restaurants and Four Seasons hotels and resorts. Just desserts for a seriously tasty product and brand, we think.
Back to Transforming a range of delicious ice creams into a Jolly Nice brand project
Heather Deacon
Creative Solutions Connector
United Kingdom
Andre Van Dyk
Global Design Director
South Africa