ABOUT

Kate Hudnott’s pride – so well concealed in her daily life – pours unstoppably into her sinful small-batch liqueurs.
The problem was, her existing branding didn’t live up to the quality of her premium tipples. We spotted an opportunity to create a new brand identity with measurable business impact. (Extensive product sampling was a bonus.)

Kate is an alcoholic alchemist, foraging for flavours and combining them to create delicious new tastes. To reflect
this, we crafted a central proposition around ‘Tying Tastes Together’, weaving a beautiful brandmark from a single
piece of rope.

Each spirit was aligned with one of the seven deadly sins; an eclectic outpouring of Kate’s dark side. Through intricate illustration, each ‘sin’ connects an aspect of the product with Kate’s passion for her craft. No stone was left unturned – even Kate’s wrapping for web orders was overhauled to make every delivery a gift.

Since our rebrand Kate’s liqueurs have taken on a life of their own. Distributor numbers are up 150% and the brand
has won a plethora of international creative awards and shelf-space in Berlin’s prestigious Gestalten design store.

Not bad for a hobby business started from a caravan in Devon.