Taxi Studio
Bristol
ABOUT
Carlsberg UK commissioned us to create a ‘placeholder’ design in the form of limited-edition packs while work was going on to reposition the global Carlsberg brand. We created three graphic patterns, each representing Carlsberg’s iconic ingredients: barley, hops and their ground-breaking brewer’s yeast. This distinctive green and white patterning, synonymous with Carlsberg, then took on a life of its own and became a festival headliner.
The result:
- 6% sales increase
- 475,000 paper cups distributed across UK festivals
- 100% recyclable cup
AWARDS
Brand Impact - Gold
D&AD Award - In-book
D&AD Award - Wood Pencil
FAB Award
PentAward - Silver
The Drum Roses - Bronze
The Drum Roses - Gold
MADEIT CREDITS
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CarlsbergClient
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Claire BarretSenior Creative Strategist -
Jonathan Turner-RogersAssociate Creative Director -
Emlyn DaviesDesign Director -
Laura LancasterAccount Director -
Bomper Studio3D visuals -
Taxi Studio -
Taxi StudioAssociate Creative Director -
Spencer BuckCreative Director -
Lottie PettingerAccount Manager -
Steven YendoleSenior Creative Designer -
Sam EdwardsIllustrator -
Matthew HitchcockSenior Visualiser
Back to Carlsberg: The København Collection project
Steven Yendole
Freelance Designer & Design Director, Steven Yendole Limited
United Kingdom
Paul Sterry
Designer & Illustrator, Paul Sterry Illustration & Design
United Kingdom
Paul Hill
Freelance Retoucher, Paul Hill Retouching
United Kingdom
Emlyn Davies
Executive Creative Director, Bomper Studio
United Kingdom
Lewis Williams
Other Industry
United Kingdom
Matthew Hitchcock
Visualiser, Taxi Studio
United Kingdom
Andrea
Designer
United States
Heather Deacon
Creative Solutions Connector
United Kingdom
Steve Wignall
Senior designer, Tapestry
United Kingdom
Yoko Yamamoto
Ballpointpen Illustrator, Ballpointpen Illustrator
Malta