Taxi Studio Bristol

ABOUT

Carlsberg UK commissioned us to create a ‘placeholder’ design in the form of limited-edition packs while work was going on to reposition the global Carlsberg brand. We created three graphic patterns, each representing Carlsberg’s iconic ingredients: barley, hops and their ground-breaking brewer’s yeast. This distinctive green and white patterning, synonymous with Carlsberg, then took on a life of its own and became a festival headliner.

The result:
- 6% sales increase
- 475,000 paper cups distributed across UK festivals
- 100% recyclable cup

AWARDS

Brand Impact - Gold
D&AD Award - In-book
D&AD Award - Wood Pencil
FAB Award
PentAward - Silver
The Drum Roses - Bronze
The Drum Roses - Gold

MADEIT CREDITS

  • CarlsbergClient
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