ABOUT

Beverage Partners Worldwide, a joint venture between Nestlé and the Coca Cola Company, and the owners of the NESTEA® brand, approached Taxi to resolve a visually cluttered, unfocussed brand which was failing to compete in
the fixture.

We rethought, added communication clarity, harmonised, implemented and managed the overall visual identity system ensuring cross format and cross territory flexibility. This culminated in both on and off pack brand activations and a brand guardianship that sees us blurring the boundaries between Design and Advertising.