ABOUT

Cadbury were not feeling the joy. They’d been working with a creative agency for months trying to crack a brand name and packaging design for their latest NPD, but the designs had failed to make an impact on consumers.

With time running out, Cadbury summoned our crack creative team to the task. Inspired by the product shape, ‘Pebbles’ emerged as the strongest candidate for the brand name.

A winning design solution followed soon after – a fun and engaging visual celebration expressing ‘joy for all’. The client was over the moon, observing that we’d “managed to do in three days what the previous agency failed to do in three months”.