ABOUT

Popular with cool young urban drinkers, it was our job to make summery Somersby stronger – premiumising the visual identity and reworking the brand architecture to support expansion into new territories.

Evolving the existing look and feel, we added visual intrigue and warmth by dialling up the sunshine and propping a ladder against the apple tree.

Somersby’s range and on-pack architecture were also reworked to ensure customers encounter the same Somersby in any market, regardless of flavour extension or regional differences in on-pack copy.