ABOUT

Following the launch of their ‘Princeland’ television series, France’s No. 1 biscuit brand came to us for a brand identity and packaging refresh.

First step was a facelift, bringing the aged Prince bang up-to-date with newly chiselled good looks. We then updated the visual identity for bold simplicity and better standout, creating Prince’s first brandbook in the process.

Finally, we rationalised the brand architecture, reworking product navigation and range hierarchy for princely on-shelf performance.