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Mondelēz marketers were stuck in a rut when it came to sharing insight, creative and competitive intelligence. To improve communication between markets all over the world we developed an identity and internal launch campaign for The Wire, an online space to connect, share knowledge, reapply and develop ideas for Mondelēz brands.

Uncovering a witty insight about Mondelēz marketers (their obsessiveness about their brands) our teaser campaign outlined the platform’s benefits, launching it to electric success.