ABOUT

Leeds Booklet Printing Company vetted 50 of the UK’s top agencies before picking us to help their business turn over a new leaf with a revolutionary brand identity. From the off, we knew that meticulous attention to detail was at the heart of their operation – setting the tone for the rest of the project.

In response, we created a new identity that blends traditional typography with a contemporary pinstripe. Fully campaignable, the identity-at-large is based on a series of striking line drawings that underpin the order and smartness of the product range and company culture. This was also the rationale for their new name, ‘Penstripe’, generated as a playful twist on the classic British pinstripe suit.

With their new multi award-winning identity, Penstripe are fully prepared for whatever the future throws at them, which is important for a company who make yearly planners.