Tatjana Kle Brand & Visual Identity Designer

ABOUT

This project explores the visual identity for a fictional lo-fi music event titled Lo-Fi Night. I designed a custom logotype and two poster variations that capture the warm, nostalgic, and analog-inspired aesthetic of lo-fi music.

Both posters feature unique lettering treatments for the Lo-Fi logo, paired with graphic elements like vinyl grooves and heart-shaped centers to evoke a sense of intimacy and slow rhythm. The designs play with contrast, texture, and retro-modern vibes - ideal for visual storytelling in music-themed events.

Tools used: Adobe Illustrator, custom typography, grid-based layout
Themes: Lo-fi, analog, retro, minimalism

MADEIT CREDITS

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