ABOUT

Since 2020, my collaboration with Arcus Wire Group (AWG) has been centred on harmonising their visual identity across print and web platforms. I began by meticulously translating original artwork files into cohesive designs, ensuring consistency throughout their brand image. This involved redefining AWG’s branding elements, from colours to fonts, to establish a unified visual identity.

One of my primary tasks has been the creation of numerous large product catalogues and product sheets tailored for both print and web publishing. These materials serve as essential marketing tools for showcasing AWG’s diverse product range to its customers.

Following the completion of the initial catalogues, I transitioned to developing sub-branded catalogues specifically tailored for AWG’s distributor network. This targeted approach allows for a more tailored and effective communication strategy, ensuring that each segment of AWG’s audience receives relevant and impactful marketing materials.