The Australasian Institute of Clinical Governance (AICG) is committed to improving patient safety and quality care through excellence in clinical governance education.
The 2021 Symposium is about 'connecting clinicians' and further improving patient outcomes. The event needed to differentiate from the leading AICG brand and stand on its own.
We created a unique brand for the 2021 Symposium to differentiate it from the leading AICG brand and stand on its own, with the logo portraying a collaboration/connection concept.
We focussed on using the AICG secondary colour palette throughout the new brand. Consistent use of bold colours, images and fonts in print and digital applications helped build awareness of the event.
After being delayed twice due to Covid, it is now being delivered online with keynote presentations and panel sessions. The digital marketing campaigns developed hit their target market, and sessions booked up well in advance of the event.