ABOUT

The Challenge
ACTVet is a large-scale initiative led by Swansea University in partnership with the GREAT Network and the Office for Veterans' Affairs. The study was created to support veterans dealing with gambling-related harm and PTSD by using Acceptance and Commitment Therapy (ACT) a therapeutic approach known to increase psychological flexibility and improve mental health outcomes.

The project needed a brand and digital experience that felt accessible, respectful, and specifically tailored to the needs of the veteran community. This meant designing a full identity and interface that would support engagement, build trust, and reduce barriers to participation.

My Role
I was brought on to lead the design across brand, app, and supporting materials always with a user-first, trauma-informed approach.

I delivered:
• A full brand identity, including logo suite and colour palette designed for clarity, calm, and accessibility
• A cohesive visual language that reflects the therapeutic nature of the study and resonates with veterans
• Over 100 custom illustrations to support educational ACT content on the newly designed application and make complex ideas more relatable
• Full UI/UX design for the digital platform from low-fidelity wireframes to final high-fidelity designs
• Print and digital assets including social media graphics, handouts, and participant-facing materials

Design Approach
This was a highly user-centred project. Veterans were consulted throughout to ensure that their needs, sensitivities, and preferences were reflected in every design decision. The goal was to create an environment where users felt supported, informed, and empowered.

The brand and interface were designed to feel:
• Clear and easy to navigate
• Calm, without being clinical
• Inclusive and non-triggering
• Rooted in empathy, without relying on stereotypes or tokenism

The Outcome
The ACTVet study now has a fully developed brand and digital experience that reflects its values - accessible, inclusive, and built with real care. By prioritising user feedback, clarity, and emotional safety, the project is able to support veterans on their journey with tools that feel both empowering and approachable.