ABOUT

The Challenge
A Sea of Hope Coaching is a purpose-led practice helping late-diagnosed ADHD adults navigate career change, self-acceptance, and personal growth. After a life-changing ADHD diagnosis and a bold career shift from the NHS, the Nikki-the founder wanted to create a brand and website that felt personal, powerful, and completely different from the typical coaching space.

She needed a brand that would:
• Speak directly to late-diagnosed ADHD adults
• Celebrate difference, energy, and identity
• Feel bold, empowering, and optimistic, not corporate or clinical
• Reflect her values of authenticity, hope, empowerment, and positivity
• Help her audience feel seen, supported, and excited about the future

My Role
I worked with Nikki to create a brand identity that felt unapologetically her. Bright, meaningful, emotionally intelligent, and full of spark.

I delivered:
• Brand discovery
• Brand Strategy
• A visual identity with a standout logo and bold colour palette
• Custom graphics that balanced playfulness with purpose
• A full website design and build in Wix Studio, including page structure, styling, and responsive layout
• Brand Guidelines to help Nikki stay on track with her Brand Identity
• Social Media Templates
• Strategic copy support to bring her message to life in a voice that felt confident, honest, and energising

Design Direction
We wanted the brand to feel joyful and empowering without ever tipping into “shiny self-help” territory. This meant anchoring the identity in emotional truth, ADHD inclusivity, and bold visual expression.

• Logo & Icon: Hand-drawn, slightly imperfect lettering with custom elements that felt personal, creative, and real
• Colour Palette: Bright, high-energy tones: hot pinks, deep blues, oranges, inspired by sunsets, sea reflections, and unapologetic self-expression
• Typography: Friendly, accessible, with personality and punch
• Graphics & Layout: Curved text paths, star icons, and punchy CTAs all chosen to reflect movement, non-linearity, and creative energy

The Outcome
The final brand and website feel completely aligned with the Nikki's story, strengths, and her audience. It’s confident without being polished, personal without being soft, and bold without being overwhelming.

It speaks directly to the people she works with ADHD adults who have long felt like “square pegs in round holes” and helps them see possibility, potential, and purpose

She now has a powerful online presence that positions her as a coach who truly gets it someone who brings both lived experience and professional expertise to the table