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For dinner to steal the spotlight, you’ve got to give it the blockbuster treatment. To do just that, we created a series of cinematic recipe trailers, featuring an all star cast of delicious dinners and reviews from the real kitchen table critics – our customers.

Each video was carefully designed in the style of a different film genre (romance, spy, explorer/adventure, family and sports). From the lighting and styling to the script and voiceover, every creative element had to work together for maximum impact.

We produced five films, each with its own visual identity and shot in the style of the different film genres. The trailers captured the flavour and variety of Gousto recipes, from indulgent feasts to health-hacking cuisine and speedy dinners. We tailored our films to the channels they would sit on, creating a 10s and 20s cut for each of the five films.