ABOUT

Out of Stock, a Swiss-based Venture Capital investment fund, needed to evolve its brand identity. While their regulatory framework provided initial trust, they wanted to showcase their deeper value proposition: nurturing Web3 startups towards sustainable growth. Their challenge was to create a brand that reflected their comprehensive role in the ecosystem, moving beyond being just an investment firm.
Our solution was a strategic rebranding that united the seemingly opposed qualities of stability and innovation. This was achieved through:
a brand positioning that leverages their Swiss foundation for "institutional trust" and their startup acceleration track record for "pioneering innovation" and "disciplined execution", and
"Controlled Freedom" in brand experience – instead of rigid guidelines, the team was given a framework of principles in communication (both visual and verbal), empowering them to be brand creators and adapt materials for different contexts while maintaining brand consistency.