ABOUT

Our approach went beyond mere cosmetic changes. By transforming the old “Moldova IT Park” into Moldova Innovation Technology Park, we shifted its identity from a governmental facility to a beacon for tech innovators across Europe. The rebranding involved a nuanced market analysis, comparing regional competitors and meticulously evaluating Moldova’s potential to emerge as a leader in technology and innovation. The new brand strategy was crafted to empower tech entrepreneurs, turning MITP into a magnet for high-value tech ventures and setting it apart from its regional counterparts.
Our transformative rebranding of the MITP yielded remarkable results:
A 143% increase in resident companies
A doubling of their workforce and a 170% rise in revenue.
The IT sector's contribution to Moldova's GDP nearly doubled.
Increased governmental support and a surge in interest in IT among the youth, helping to reduce brain drain.
Developed a complete communication strategy that also included the strategy for SMM.