About me

Tarek is founding partner at digital transformation agency TH_NK and is Co President of BIMA.

TH_NK works with clients like Vue, Shop Direct, Warner Bros., ASOS and Atom Bank to set and realise their digital ambitions.

In its 10 years the agency has seen the need for digital transformation comes in waves. When, in a perfect storm organisations are no longer aligned to a common goal, customers' expectations outpace their experience, and technology becomes a constraint rather than an enabler.

TH_NK blends the skills and talent from the three kinds of partner clients typically need today. Combining the business focus of consultancies, the customer centricity of agencies and the tech capability of systems integrators - making it a true partner for change. Tarek has partnered clients through their most ambitious programmes including Bupa, Vue and Atom Bank; as well as partnering directly with J.K Rowling to produce Pottermore - widely referred to as "Publishing's Radiohead moment".

He is also a regular judge for the industry's awards circuit and commentator in trade and mainstream media on a range of topics, appearing live on BBC, Sky and Bloomberg several times in the past year.


Consultancy, Digital Strategy

Sector Experience

Automotive, Finance, New Media, Retail


Adecco Global IM, Liverpool Football Club, LV=, Shop Direct Group, Vue Entertainment

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Creativepool member since 9 February 2018