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Did you hear the news?

On 28th March 2024, TV personality Zara McDermott, in collaboration with F&F Clothing, launched their new clothing brand ‘Rise’! A new fashion venture for her, she was passionate to create a line of wearable, durable, versatile and affordable pieces for women of all ages.

Inspired by her mother of whom’s background lies within textiles along with a family history of making their own clothing, Zara was determined to create a line which was empowering and inclusive for all women and this featured her mother in her launch campaign! With a variety of sizing, cuts and shapes, from bodysuits to loungewear, the neutral-toned pieces are crafted from sustainable, premium and soft fabrics which make them perfect for layering throughout all seasons! The womenswear brand are available in over 380 Tesco stores nationwide.

We are proud to have worked alongside Rise for their launch campaign, providing our retouching services!

Credits:
 @zara_mcdermott @weare.rise
Creative Direction: @tiffany_baron_
Photography: @carlaguler
Glam: @joepickeringtaylor
Production: @palmerproduction
Stylist: @nicolesmallwoodstylist
HO Marketing: @perinidiaries
Talent Agent: @insanity
Retouch: Tapestry, Soho