ABOUT

Concept
The brief was to shoot a new clothing drop and create graphic images to be used as a creative campaign. It was encouraged to ‘have fun’ with it and be expressive, and to tell a story through the shoot and end images. I decided to focus on two trends for the influence, nostalgia and vintage style. The story told through the images is of a group of friends who have been friends since their school days. Some key belief to the brand is confidence, having fun and standing out. Ellesse’s target audience is teenagers and young adults.

Execution
I used a collage style to give a nostalgic feel to the images, as if you were looking through a scrap book of good memories. The rips and worn down look was implemented to give the images a vintage style. I used the rule of three when designing each image to maintain a balance to the composition. Each image had a limited colour palette, as a multi-coloured palette with collage style could have given a childish look.

Results
This resulted in an eye-catching series of images, that have an old school nostalgic feel to it and tell the story of a group of friends. These images were used as Instagram posts.