ABOUT

As a brand new broadband provider within the South West, Jurassic Fibre’s mission was to provide better broadband to communities who had become disenchanted by the false promises of other service providers. With ambitious plans for expansion, our remit was to successfully launch the new brand to market whilst feeding enough demand and pre-registrations to satisfy their growth plans.

We first set out to run a teaser campaign, which drew inspiration from unfulfilled promises of providers before them and introduced Jurassic Fibre to a handful of rural communities by asking the question; “do you believe?”. This led to the introduction of our award-winning #Megafibreforus, the launch campaign that personified Jurassic Fibre with a dinosaur ambassador and brought their product to life.

With previous plans to physically bring the dinosaur to the community on hold due to COVID, our revised creative allowed the dinosaur to ‘become’ the community as part of a larger-than-life format. Using bespoke graphic illustration, we created a marketing campaign that reflected both proposition and community, whilst successfully navigating our way around COVID restrictions and winning an Outdoor Media Award for our efforts!