ABOUT

A heartfelt new brand campaign for Anchor that brings their entire portfolio under the emotionally rich banner of 'Tastes Like Home' - affectionately celebrating Anchor's place in British kitchens, the beating hearts of our homes.

Created by Jim Bolton and directed by Tom Tagholm, the launch 60sec ad uses a rotating lighthouse camera mounted on the centre of the kitchen table, to capture an entire 30 years of one family’s life – with all its highs and lows – in one 360 degree sweep.

To be supported by further TV, digital and print campaigns.