ABOUT

#ElectionsZW Voters' Roll CampaignPROJECT: Online/Social Media CampaignCLIENT: Nando's ZimbabweROLE: Account StrategistRESPONSIBILITY: Strategy Development, Content Strategy, Community ManagementWe were tasked with coming up with a campaign to increase foot traffic to Nando's outlets country-wide. Taking advantage of the controversy behind the Zimbabwe Elections Voters' Roll, we came up with this campaign. 
The campaign was viral and managed to garner great reach, engagement and preset objectives of foot traffic/ sales increases (conversion).We also got media coverage from eNCA and other news sites on the campaign.