ABOUT

Snickers - a young, vibrant and relatively new brand to the Indian market. MARS (parent brand) required the agency to follow global guidelines for the "YOU ARE NOT YOU WHEN YOU'RE HUNGRY" campaign with a younger and hep celebrity and overall look and feel of the film. We came up with the Pushing Car script a diva throwing tantrums as she is hungry and cannot think straight. From our understanding both the celebrity and the film seems to have been quite a hit.
As a Producer, story boards, budgets, print and film production coordination, post production and coordination, film edits and telecast were handles by myself.