Tamschick Media+Space GmbH Berlin

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STATE GRID PAVILION, EXPO | SHANGHAI (CN) | 2010

720° full cubic mainshow. Following the Shanghai Expo’s overall theme “Better City, Better Life”, State Grid, China’s largest energy provider, has made a forward looking statement in the form of a pavilion architecture that expresses the company’s philosophy and vision by means of strong images. When inside the box, the visitors find themselves on a floating glass platform within a completely surrounding projection. The walls, ceiling and floor each consist of a high resolution LED screen to form an immersive media-enhanced space in which the approximately 250 visitors are taken on a four minutes journey through the energy cosmos. This emotional, artistically interpreted walk-in 720° all-round production shows how electricity can improve the quality of life.


TASKS TMS
creative direction, concept, design, script, storyboard, shooting, editing, light programming, technical planning, implementation, project management
motion design, animation, art direction, interactive programming: m box bewegtbild GmbH

AWARDS

Animated Com Award 2012 Communication in Space
Annual Multimedia 2011 Gold
Art Directors Club (ADC) 2011 Silver
DDC Award 2011 Space / Architecture
F Communication Design Award 2011
FAMAB_ADAM 2011 Gold Award
Red Dot Design Award 2010 Award

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