ABOUT
By addressing the increasing mental health issues faced globally, Moment Company has created a unique mental wellbeing solution that integrates mindful moments into everyday life, reducing stress, anxiety and depression. The Moment Pebble helps you take short mindful micro-pauses throughout your day. The brief was to introduce Moment as a key and vital player in the wellness category. The aim was to be seen as a mainstream and personal solution to mental-wellness issues, but to also foster a community and a wider discussion.
Working with Glow London who provided the strategy, we did this by building on the way a Moment can act as a small distinct component of your daily life. We brought this to life using the bracket device, as well as the ‘Moment heads’. We then created a brand toolkit of logo, colours, fonts and graphic devices, and marketing messaging that expanded on the space and the change of speed a Moment creates. A range of applications such as a Shopify website, digital advertising, packaging and animations were then developed.
The result was an evolved creative platform for the Moment products and experiences to help people STOP, take a Moment, and to cut stress out of their lives.
Back to Taller Design Creates Mindful Brand for Moment Company project
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Scott Nellis aka Manic Minotaur
Illustrator, Manic Minotaur
United Kingdom
Toby Willsmer
Freelance Artist and Digital Illustrator
New Zealand