ABOUT

Client: Sweaty Betty

Brief: The brief was to edit and use motion graphics to create a set of paid acquisition ads to go across the primary social media channels, this included Facebook, Instagram, snapchat and Youtube. The Paid ad is a brand awareness piece for the top funnel cold audience to help build brand awareness to the audiences attention in a bid to build engagement and site traffic through thumb stopping visuals and audio design in an effort to bring the new customers into the Sweaty Betty community and convert.

Result: The performance of the Paid ad was a resounding success across all paid social channels it appeared on, boasting to be Sweaty Betty's top performing ad set following the ads launch and following months.