ABOUT

Aspers DM & digital campaign


Client - Aspers online Casino - Spacebar media 


Brief  - Create an engaging direct mail and digital campaign to coincide with the 2019 Wimbledon tennis season.   


Process: 
- Engaged with stakeholder - discussed their vision for the campaign - which was a top down view of Wimbledon as the main graphic. 

- Carried out market research - specifically focused on other sports brands campaigns.

- Stakeholder engagement and buy in - Pitched my concept to have the main graphic of the campaign a sports based action image; energetic, full of movement and a visually dynamic composition with a real sense of depth. Created a buzz around the campaign - stakeholders were excited and on board.     

- Sourced assets - edited stock photography to met the look and feel of Aspers branding. 

- Designed and created direct mail and material for digital campaign (promoting slot game and competition to win tickets to see men's final). 

- Presented design to stakeholder.

- Approved and prepared for printing and on-line deployment.