Taljeet Matharu Senior Creative Designer


Brand: V-Gen The next generation of virtual gaming and entertainment, it's the worlds most powerful virtual reality hardware that seamlessly integrates social connectivity and virtual entertainment across the world's leading platforms.

Brief: V-Gen is a conceptual project. The brief was to design a responsive landing page for the next generation virtual reality entertainment system by V-Gen. Using the brands clean, modern and young visual language to target a consumer profile which fits between the ages of 17 to 35 male or female, has some monthly disposable income, has a casual or keen interest in other consumer products like the Nintendo switch or Playstation. Enjoys using social media platforms like whatsapp, twitch, facebook and instagram.

The landing page had to be consumer friendly. The user experience had to be a clear narrative which out-lines products story and prompt the user to purchase the product and sign up to V-Gen's email newsletter.

Process/theme: For the branding I used inspiration from other market leaders like the Nintendo switch, and Yahoo's new rebranding which appeals to a much broader audience, I wanted the product to be friendly and personality rich, so it will cross boundaries like culture, location, age or gender. Using a gradient based colour palette, fun and friendly use of imagery and a tone of voice which speaks to an incredible vast demographic helps the brand build an emotional connection with its consumers.

There is also a social element to the device. It encourages social play, social sharing and social connectivity which again reaches out to today's society and lends itself to a gap in today's market.

- Learned how to use Figma - Figma is fast becoming the industry standard with UI/UX and I feel as a true multidisciplinary designer you have to keep up to date with growing trends and seek out growing innovations which I feel I have with this brief.

Date created: October 2019 2019-10-01T00:00:00+0100
Date published: 15 October 2019 2019-10-15T14:18:42+0100


V-Gen responsive UI