ABOUT

Brief: To edit and celebrate the historic launch of the Halle Berry x Sweaty Betty Collaboration. This was a massively collaborative design response that spanned across multiple marketing touch points. I edited the main film along with paid acquisition social ads, organic social, and other off site Google discovery and Zolando site takeover creative outputs/user journey. 
showcasing the full HBxSB apparel collection and working on the project was an honour and privilege. 


Result: The engagement this collaboration received was astronomical. The best apparel product launch and collaboration launch in SB history, breaking all kinds of Targets and KPIs including with selling out of the collection almost imminently