ABOUT

Samsung, via ao approached to us to design for them an all-rounded digital campaign to promote their Food ShowCase Fridge Freezer, whilst making reference to the football World Cup. Our proposal included the art direction for the campaign's promotional main visual and photography, a multiplatform-responsive website, a pre-roll promotional video, product food styling photography and targeted promotional display ads.

The result? Samsung Food Showcase Fridge freezer rapidly started to increase the sales up to 40% more than before the launch of the campaign and made it to the desired impact within the World's cup brand awareness.