ABOUT

The brief focused around creating a timeless and classic style which is important to have some truly ownable Clarks DNA. Lightweight yet functional outsole grip and combination of casual yet clean leathers. The styling needs to be versatile that can go with everything.

The Theme chosen for this project was 'Modern Furniture'. The aim is to look at Clarks footwear and see how the styles vary and what defines Clarks. The market is constantly changing and by viewing WGSN it produced ideas without interfering with Clarks original DNA.