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Somewhat surprisingly, Norway is world leading when it comes to melanoma (type of skin cancer) - and almost 90% of the cases are connected to UV radiation. Due to the amount of cold and dark winter months, Norwegians tend to rush out into the sun as soon as it appears – and we stay in the sun until it disappears again. Because the sun is “weaker” than in warmer countries, we don’t think to take the proper sun protection precautions. To remind Norwegian women about the importance of protecting themselves in the sun, KK (Norway’s biggest women’s magazine) teamed up with Norwegian Cancer Society to create a special summer edition.