ABOUT

When conducting SEO and Paid Search work, we investigated how both organic and paid search perform together, and looked for ways they can complement each other to drive a higher ROI for our client.

By realigning the current brand campaigns, we were able to allocate this budget towards other marketing efforts, such as highly competitive keywords and products.

We then started an in-depth SEO site audit, focusing on highlighting key areas for improvement. From here we developed an organic search strategy, using paid search to fill in the lower performing gaps. This capitalised on the ROI across the whole strategy, with Paid and Organic working together.

The Google Ads campaigns require daily attention to optimise results, from keyword optimisation to budget reallocation. Our team worked on the account constantly keeping themselves informed on updates such as the Google Algorithm changes, allowing us to adapt the campaigns on a daily basis to maintain optimum results. We then segmented all existing data and product targeting to provide highly personalised adverts aimed at driving a higher click through.

The whole process was shared and discussed with the Smirk team via regular bi-weekly workshops.

All our team’s daily efforts since the campaign launch have amounted to a highly successful project, averaging 570% Return on Advertising Spend (ROAS).