ABOUT

Disappointing performance in TV advertising resulted in a necessary change of direction, and creative ideas. It was my brief to think of something that would generate enquiries for the company, yet still provide a good return on investment.

Because stairlifts are a necessity, rather than a luxury, I looked at how a customer responded to existing advertising, and their thought process when evaluating their purchase. By diluting the notorious 'hard sell' of this product, and countering any consumer questions/fears they may have by producing an advert for a 'stairlift guide', I managed to retain the company presence at the same time.

Results were immediately evident, increasing TV response by approx. 300%, and providing the necessary return on investment, and seeing the best cost per enquiry and cost per sale in years.