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Following a brand refresh, the new store concept was designed to bring Sweaty Betty’s updated identity into the physical retail experience in a more cohesive and engaging way.

Moving away from the previous clean but stark aesthetic, the design takes cues from the refreshed branding to create a warmer, more energetic environment that better reflects the brand’s personality.

The concept focused on improving the overall customer experience through a revised colour palette, clearer spatial planning, and a more intuitive customer flow. Carefully considered lighting, materials, and textures were used to add depth and warmth to the space, creating an environment that feels both functional and inviting.

The design aimed to reflect Sweaty Betty’s balance of strength and femininity, capturing the brand’s vibrant character and empowering energy while creating a more contemporary and immersive retail experience.