About me
Hey Greetings,
When I first stepped into the world of digital marketing, it wasn't with a formal playbook in hand, it was with curiosity, adaptability, and a strong desire to understand how stories move people. My journey began at BUMSONTHESADDLE, a cycling brand where I learned the art of connecting with niche communities. From managing four social platforms to collaborating with professional cyclists, I realized that marketing isn't just about promoting products, it's about creating conversations that build trust, relevance, and long term brand equity.
That experience shaped me into a marketer who enjoys building brands from the ground up. At Foxy, where I work as a Content Strategist for the skincare brand HiPer, I was part of the core team that scaled the brand from zero to one, with lean resources and ambitious growth targets. I've worn many hats, writing performance-driven ad copy, planning and managing influencer campaigns, scaling Instagram engagement, and all creating all the content required for the brand.
Working in a fast-moving, budget conscious environment taught me how to balance creativity with measurable outcomes. I approach every ad, video, or campaign as part of a larger funnel, from awareness to trust to conversion, ensuring content decisions align with broader business goals.
Beyond platforms and tools, what excites me most is the craft of storytelling. Whether it's scripting an ad, conceptualizing a video, or shaping an influencer narrative, I see content as a way to build meaningful relationships between brands and people. I've also worked extensively with AI tools to enhance content production, optimize workflows, and maintain quality at scale, integrating them strategically into creative and operational processes without losing the human touch that makes marketing compelling.
My background in economics sharpens my analytical approach to growth, while my experience in theatre encourages experimentation and human-first communication.
I'm now eager to bring this blend of strategic thinking, creative problem-solving, and hands-on execution to a growth focused team, building brands that scale sustainably, driven not just by numbers, but by clear positioning, strong storytelling, and content that genuinely resonates.
Cheers,
Swasti.
Skills
Content, Content Management, Creative, Creative Direction, Digital Marketing, Email, Email Marketing, Influencer Marketing, Marketing Strategy, Media Buying, Social Media