Swapnil Rastogi
Creative Designer
ABOUT
Client: Plix
Sector: Healthcare
Creative type: Emails
Objectives:
- Identify customer milestones and design an email for each of them
- Resell, upsell and cross sell
- Highlight healthcare beyond just the product
Challenges:
- Strict Timeline: 4 Weeks
- Maintaining brand look across all emails and products
Process:
- First scroll designed to be attention-grabbing
- Colours and stock images templatised based on product categories
- Templatising the layout for easy reproduction

Back to Case Study: Emails for post-purchase journey project