ABOUT

Amstel Lite is the perfect beer for those go-getting, party-hopping,up-for-anything people who live life to the fullest. The payoff line “Make Your Play” is an invitation to these people to make the most of every moment and grab every opportunity that comes their way. All three ads follow the journey of an Amstel Lite bottle from its creation in the Amstel Lite Factory to the moment it decides to make its play and catapult itself into the world. From this point on, the bottle creates three different opportunities for three different people, with the aim of helping them to make their play.