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Beer brands are constantly fighting for consumers’ attention. They throw all sorts of things at them in the hopes that it will persuade them to buy their beer. From sports sponsorships and celebrity endorsements to packaging innovations and prizes that have absolutely nothing to do with their product, they distract the consumer from the real reason they choose their beer… taste.

But we realised Amstel Lite doesn't need to do all that because Amstel Lite happens to be a beer that tastes great.

And that’s the only reason a beer lover needs to choose a beer.