Svitlana Bielova Graphic Designer /​ Branding /​ Packaging

ABOUT

Pharmaxi is a long-term client of mine, for whom I designed the first logo about 10 years ago. The company specializes in clinical trials and is the number one in this field in Ukraine. Over the past 10 years, the company has grown and entered the international market, which prompted the need to update its visual identity.

After analyzing the company's clients, competitors, goals, and objectives, I redesigned the logo and corporate identity, retaining only the original idea that formed the basis of the logo.

The result was a new visual identity for what is now an international company. All the work was documented in a brand book and handed over to the client.

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