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Female supplement label packaging design
The aim of this project was to develop a premium packaging design concept for women’s botanical supplements. I wanted to show how design can elevate wellness products, making them not only functional but also deeply meaningful and emotionally engaging. I wanted to move away from the sterile look that wellness packaging often has, and instead create something that feels intimate, symbolic, and deeply connected to the feminine experience.The collection consists of two products:ROOT — Nourish & RestoreBLOOM — Energize & RadiateBoth are imagined as botanical blends with adaptogens, vitamins, and minerals, but the focus of the project is on visual storytelling and identity design.The artwork draws inspiration from ancient goddess figurines, cycles of the moon, and wild botanicals — symbols that carry layers of meaning about fertility, strength, transformation, and renewal.I imagined Aurelia Lab as a modern premium brand: clinically inspired, but with a soul. Something that doesn’t just sell wellness, but celebrates the beauty and strength of womanhood.I used rich earthy colors, subtle gold details, and a clean typographic system, balancing a luxurious feel with the warmth of hand-painted illustrations. This project is both a branding exploration and a personal reflection on how visual language can empower products aimed at women — elevating them beyond function, into the realm of storytelling. These illustrations and packaging designs are available for purchase and can be adapted for your brand's needs.