ABOUT

ABOUT: PLOT Roasting is new coffee roasting company based in Woolwich London and needed branding.

THE OBJECTIVE:
- Brand Identity
- Packaging
- Internal & External comms documents

SOLUTION: The logo icon was created by using the temperature curve used to roast the coffee beans. The client was set on the name 'PLOT', so plotlines were added to the curve to symbolise this. The colour palette of pink was chosen from the the berry flavours in the coffee tasting notes that signified they're first roast.

The packaging for the coffee then got expanded to using curves in a 3D sense, so represent the different curves and tasting notes found in single origin coffees.

Date created: March 2019 2019-03-01T00:00:00+0000
Date published: 30 April 2019 2019-04-30T18:45:36+0100

MADEIT CREDITS

Branding project - PLOT Roasting

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