ABOUT: PLOT Roasting is new coffee roasting company based in Woolwich London and needed branding.
- Brand Identity
- Internal & External comms documents
SOLUTION: The logo icon was created by using the temperature curve used to roast the coffee beans. The client was set on the name 'PLOT', so plotlines were added to the curve to symbolise this. The colour palette of pink was chosen from the the berry flavours in the coffee tasting notes that signified they're first roast.
The packaging for the coffee then got expanded to using curves in a 3D sense, so represent the different curves and tasting notes found in single origin coffees.