Susanne Nagel
Art Producer Freelance
ABOUT
In 2020, the LGBT+ community faced an unexpected challenge. Pride parades everywhere had to be cancelled. To ensure visibility, Geometry Global turned GAY PRIDE into #STAYPRIDE – a digital protest from the safety of your bed. As a perfect backdrop, the agency even designed a limited bed linen collection. For these sheets, Geometry Global developed packaging that was a complete LGBT+ protest kit at the same time. It could be disassembled into a protest sign and twelve Pride flags also served as stencils for statements. A few kinks and some creativity turned the boxes into colourful Pride messages kickstarting the initiative.
MADEIT CREDITS
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CSD GermanyClient
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Alexander SchachtArt Director -

Bettina OlfChief Creative Officer -

Bildreich HamburgEditing Company -

Die Stube HamburgSound Production -

Eva StetefeldExecutive Creative Director -

Florian NeuberSenior Art Director -

Hannes HansenSenior Art Director -

Jens PaasenSenior Copywriter -

Nora NabelAccount Director -

Patrik SechelmannSenior Production Manager -

Patrik SechelmannSenior Production Manager -

René FehrmannCreative Director of Design -

Tim BangeExecutive Creative Director -

Tim KestermannSenior Strategist -

Tim KestermannSenior Strategist -

Vlad BoereanCreative Director of Design -

Vlad BoereanCreative Director of Design -

Till HohmannChief Creative Officer EMEA -

Eva StetefeldExecutive Creative Director -

D&AD -

Susanne NagelArt Buyer
